The GastroLab brand, in one place.
The visual system behind the site, the decks and the social content — so everything we publish reads as one company.
Logo
Primary lockup
On dark
Mark only (favicon / avatar)
Colour
--brand--brand-700--accent--care--ink--softPetrol is the clinical anchor; amber drives action; the care-green is used only on patient-facing pages to soften the tone.
Typography
Body copy is a clean system sans (San Francisco / Segoe / Roboto), 400–600 weight, generous line-height for clinical readability. Headings tighten letter-spacing; numbers and product SKUs stay in the same family for consistency.
Components & voice
Buttons
Primary action Secondary Patient
Cards, checks & tags
Biohit- Evidence-first, one idea per card
- Frozen product names, always
Voice in one line
Clinical, plain, evidence-first — a confident peer, never a hype machine.
Full voice guide: BRAND_VOICE.md (internal, in the ecosystem skill). Product names follow the frozen canon without exception.